February 27, 2008
Starbucks close to learn coffee making
Starbucks in the states are going to be closed for a few hours today, so all of those Americans who just cannot get through the rest of the day without the early afternoon fix, when all 7,100 company owned stores are closed for training the staff on how to make the perfect cup of coffee.
This comes as the most famous of all the coffee stores is going through what some may call a financial crisis, as the competition over the years from the other coffee stores has really given them something to think about. This is clearly what they have been doing when they thought up this plan of action.
Of course closing all of the stores down in the afternoon does have its advantages, they get loads of free publicity because a lot of people are writing about the story and because of this they are also letting everyone know that they are doing something about their services and stores. That’s what you call good PR.
Source [Guardian]
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