May 14, 2008

Paying by fingerprint

It is a belief by many shoppers that with a few years they will be able to pay for their goods and services by simply placing their thumb or finger print onto a biometric pad, they also believe that this will be coming by the year 2015!

But there are even more revealing ideas for future shopping from TNS’s New Future in Store:

41% of consumers see biometric fingerprint payment as having ‘high appeal’ – rising to 60% in China but falling to 24% in Germany.

Whilst 73% expect interactive dressing room assistance to be in place by 2015 just 23% would be likely to use this.

US consumers were most keen on ‘smart’ shopping trolleys – 28% ranking it top vs just 9% in France and Germany.

3D body scanning is most popular amongst Germans (21%) compared to an average of 12%.

Spaniards are keener than other Europeans on the concept of a fridge networked into other devices to order and have groceries delivered (45% compared to 25% in the UK).

59% of Chinese consumers rank a holographic sales assistant as their top innovation – Japanese and British like this least, at 15%.

Source [TNS Global]