September 23, 2008

Krispy Kreme set to expand

The world’s most famous donut store is looking to expand their range of products and stores aboard too. These plans are the company’s way of addressing the fall in sales, which has been happening over the last couple of years.

Could it be that the market for the Krispy Kreme donut is not as great as it used to be, or that they are not appealing enough to new customers? Whatever the reason the stated reason, the problem is that they have relied in the home market, which is maxed out on fast food.

The future has to be expansion. Take the UK for instance there are a few stores but they are in mainly built up areas such as cities and so they have limited the share of the market by not being in the places where the customers are. Maybe the following of the other fast food stores is the key to success.

Source [USA Today]