November 6, 2007

Coffee never tasted so good

Why is it that when we are walking around the shopping centres we often get this aroma that has the senses going and tastes buds tingling for a decent cup of coffee? It does not matter whether its Starbucks or Costas the effect is the same. Yet should we be fortunate enough to own an expensive coffee machine like those that just make the one cup the experience is just not the same.

Its down to the whole experience, being there in the store is what makes the coffee taste better, each one of those stores is not just a coffee shop, they are coffee theme parks and like children we experience the thrill of being there, the atmosphere and of course the assault on the senses that makes us feel better even if it is only for a few moments out of the day.

Source [Neuroscience Marketing]