November 20, 2007

McDonalds eye up coffee market

After seeing how coffee has become the in thing of the 21^st century McDonalds the fast food kings have seen the light and come up with what they think will be a winner, they are going to sell a decent cup of coffee!

Actually that is a little unfair as the new style coffee, did get the seal of approval in some consumer reports that came out earlier in the year. But this new venture means not just supplying the regular style coffee they intend to offer a similar service to what the likes of Starbucks are doing, like lattes, mochas, cappuccinos and espressos with a choice of different flavourings and milk.

But these drinks will be cheaper, sorry I mean better value than the high street coffee chains. This will give McDonalds a great jump into this ever increasing market place and help them get away from the cheap and fast days that still plague them despite making some great changes to the business.

Source [Raw Story]